bibliotheca Announces Rebrand as it Continues to Lead the Way in Library Solutions

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Melbourne, AU – 15th August 2017

Today, bibliotheca, the industry leader in library security, productivity, and digital solutions, unveiled its new brand and logo – the final chapter of its merger with 3M Library Systems.

When bibliotheca merged with 3M Library Systems in October of 2015, a transitional logo and tagline, “bibliotheca + 3M, the best of both worlds,” was developed to communicate bibliotheca’s commitment to integrating the best of both companies for the benefit of its customers.

“3M Library Systems had more than 45 years of history in the library business, and we want to make sure those long-standing customers know that the history, experience, and knowledge came to bibliotheca with the merger,” said Matthew Bellamy, Chief Commercial Officer, bibliotheca. “We are now fully established as a new business, while still retaining the best elements from the individual companies. We worked hard to create a branding that represented that to our customers.”

The new logo preserves the use of bibliotheca in black and features three red pillars set slightly askew to resemble books on a shelf. The three pillars create an abstract letter “M” – an homage to our past – and represent our aspirations for the libraries we partner with: connect, engage, and evolve. Beneath the logo, the tagline, “transforming libraries,” speaks to bibliotheca’s mission to transform staff operations and user experiences so libraries can connect with people in new ways.

“We are dedicated to helping libraries connect, engage, and evolve with their communities. The needs of libraries and their users are ever changing, and bibliotheca is here to anticipate and address those needs as they arise,” said Veronica Steinicke, President APAC, bibliotheca.

For more information on this release, please contact Meghan Davis, Vice President of Global Marketing, at m.davis@bibliotheca.com.

About bibliotheca
bibliotheca is dedicated to the development of solutions that help libraries connect with users in unique ways and provide engaging experiences, allowing them to continually evolve their library services for the changing needs of their communities. Our products are designed to provide a welcoming, intuitive, and seamless environment for those that use the library – wherever they choose to use it – be that at home, on the move, or within the library itself.

With over 30,000 libraries as part of our family, we have installed and continue to support more than 10,000 self-service units, 6,000 security systems, 900 Automated Materials Handling (sorter) systems and help more than 750 libraries around the world extend their open hours with open+. In addition, cloudLibrary provides access to over 1.5 million eBook and eAudiobook titles in over 100 languages for 8,000 libraries worldwide.

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