Let’s get started with observation. Take a moment to stop what you’re doing and walk around the public areas of your library. How many screens do you count? From screens on public computers, to screens on self-checkouts, to information screens mounted on walls, libraries are full of screens and monitors, many of which sit idle part of the time.

What if you could turn all those various screens into marketing displays and control them via one easy tool? Here’s a bit of a spoiler alert: with uniFi+ you can! We’ll talk about that later, but first…

Let’s get creative. If you could create content for any or all those screens, what would it be? Would you promote upcoming programs? Share your wifi network name and answers to other FAQs? Highlight your collection? Display wayfinding maps of your library? Have an interactive poll ask patrons about their experience? Create a staff favorites campaign? Run a fun photo loop of recent programs? Use screens in staff-only areas to share and reinforce important information with your team? With uniFi+, you can do all these things, and more.

Which brings us to strategy. What are some of your library’s strategic goals? To reach more users? To bring awareness to services you provide? To have better communication among your staff? To boost program attendance? To expand community outreach and engagement? To increase circulation of materials?

Designed specifically for libraries, uniFi+ is an easy-to-use platform that can help you achieve these goals. You can both create (add images, videos, text, maps, calendars, timelines, etc) and control (schedule when and where content appears) all of your digital marketing from a single user-friendly dashboard. uniFi+ allows you to start marketing in minutes, improve your visual communications, make use of all those screens in your library, and empower your users and staff with valuable information.

Now that you’ve spent some time being observant, creative, and strategic, we’d like to ask you to be one more thing: collaborative. Please join us on Wednesday, May 21, to see a demo of uniFi+. We are excited to share it with you and we want to hear from you, too. Tell us your ideas, how you’d use uniFi+, what features really grab your interest. We’ll have an open conversation together about library marketing and how to get the word out. Come collaborate with us!